GIANTY – Corporate Website

Overview

GIANTY is a global technology partner specializing in software development, game production, and AI-driven solutions. Headquartered in Japan with offices in Vietnam and the United States, the company supports international clients in building scalable digital products.

This project focuses on redesigning the website to strengthen GIANTY’s positioning as a strategic partner clarifying its service offerings, elevating brand credibility, and driving higher conversion from service exploration to client inquiry.

Problem

The existing experience lacked clarity in communicating GIANTY’s full capabilities, creating friction for potential clients during early-stage evaluation and decision-making.

Fragmented presentation of services, making it difficult to understand the full solution offering

Limited storytelling around real-world projects and business impact

Information overload without clear hierarchy or guided navigation

Insufficient trust signals for international clients evaluating outsourcing partners

Unoptimized conversion flow from discovery to inquiry and partnership engagement

Solution

We redesigned the website as a conversion driven platform positioning GIANTY as a trusted technology partner while enabling users to quickly understand services, evaluate capabilities, and initiate engagement.

• Re-structured information architecture to clearly communicate end-to-end solutions
• Designed guided journeys from service discovery to case study exploration and inquiry
• Elevated trust through real project showcases, client credibility, and global positioning
• Developed a scalable design system to ensure consistency across pages and touchpoints
• Streamlined conversion flow to reduce friction and increase client inquiries

Key Pages

• Homepage – Clear positioning, key services, and entry points to core offerings
• Service Pages – Structured content for Game Development, Software Engineering, and AI Solutions
• Case Studies – Showcase real projects, outcomes, and technical capabilities
• About & Company – Build trust through global presence, experience, and team expertise
• Contact & Inquiry Flow – Streamlined process for client engagement and partnership

Designing

Focused on delivering a clear, professional, and trustworthy experience helping potential clients quickly understand services, evaluate capabilities, and take action with confidence.

Implementation

The platform was implemented using WordPress CMS and Bootstrap 5, with a focus on scalability, maintainability, and performance. The system is designed to support dynamic content updates while ensuring a consistent and responsive experience across all devices.

Backend

A custom WordPress theme was developed to align with the product structure and business needs. Custom post types such as Career, Product, Service, and Insights were defined, along with flexible taxonomies (e.g., Location, Department) to support structured content management and future scalability.

Frontend

The frontend is built with Bootstrap 5, leveraging a mobile-first, responsive grid system and reusable UI components to ensure fast performance, consistency, and seamless experience across all screen sizes.

Launching & results

The platform was successfully launched with a focus on performance, scalability, and conversion. By aligning design, content, and technology, the experience enables users to move seamlessly from understanding services to initiating client engagement and partnership.

Deploy and optimize

The platform was deployed using WordPress CMS with a custom-built theme and Bootstrap 5, focusing on performance, scalability, and maintainability. The system enables efficient content operations while delivering a fast, responsive experience—supported by continuous optimization to improve usability and drive higher conversion.

• Improved service discoverability, enabling clients to quickly understand offerings and capabilities
• Standardized page structures with reusable components for scalability and consistency
• Enhanced credibility through a clear, structured, and professional interface
• Optimized conversion flow with clear entry points to contact and partnership engagement

Onboarding & result

Enabled internal teams to efficiently manage services, case studies, and content through a scalable CMS structure. The redesigned experience enhances clarity, builds credibility, and drives stronger engagement across key stages of the client journey.