SIHospital – Hospital Website

Aug 2025

SIHospital is the website for Saigon International Maternity Hospital, helping patients quickly understand services, doctors, and how to book an appointment.

The experience focuses on trust, clarity, and mobile-first accessibility for expecting mothers and families.

My Contribution

UI/UX design for hospital website experience
Information architecture for services and patient journeys
Component-based layout for reusable sections
Design handoff and responsive QA

Tools Used

Figma
Prototyping tools
Bootstrap 5
Design handoff specs

Overview

SIHospital is a leading private maternity hospital in Ho Chi Minh City, specializing in obstetrics, gynecology, infertility treatment, and neonatal care. With over 20 years of experience, the hospital pioneers a “hospital–hotel” model, combining medical excellence with premium patient experience.

This project focuses on redesigning the website to improve accessibility, trust, and conversion across key patient journeys from information discovery to appointment booking.

Problem

The existing experience created friction for users, especially first-time mothers and families.

Key challenge: Simplifying complex healthcare journeys into clear, guided, and trustworthy experiences.

Complex navigation across services (maternity, IVF, pediatrics)

Lack of clear guidance for booking and treatment journeys

Information overload without prioritization (services, pricing, doctors)

Low trust signals despite strong medical expertise

Solution

Redesigned a patient-centered, conversion-focused website:

Simplified information architecture for key services (Pregnancy, IVF, Pediatrics)
Designed guided flows for booking, consultation, and service exploration
Highlighted trust signals: doctors, facilities, experience, certifications
Built a mobile-first UI for fast access and ease of use
Integrated content + service + booking into one seamless journey

Key Pages

Homepage – Clear entry points to core services & quick booking
Service Pages – Structured content for maternity, IVF, pediatrics
Doctor Listing & Detail – Build trust through expertise
Booking Flow – Simplified appointment experience
Health Knowledge Hub – Educational content for patients

Designing

Focused on delivering a calm, trustworthy, and family-friendly experience:

Implementing

Built using WordPress CMS and Bootstrap 5, the implementation focuses on a flexible, scalable structure with responsive, mobile-first components enabling efficient content management while delivering a fast, consistent, and user-friendly experience across all devices.

Backend

We decided to use WordPress CMS for its easy-to-use admin panel and make use of its plugins. I create a WordPress theme from scratch with custom post types like Career, Product, Service, and Insight,… with custom taxonomies like Location, Department (used for Career).

Frontend

The frontend is built with Bootstrap 5, leveraging a mobile-first, responsive grid system and reusable UI components to ensure fast performance, consistency, and seamless experience across all screen sizes.

Launching & results

The platform was successfully launched with a focus on performance, scalability, and seamless patient experience. By aligning design, content, and technology, the website delivers a consistent journey from information discovery to appointment booking.

Deploy and optimize

Deployed on a WordPress CMS with a custom-built theme and optimized using Bootstrap 5, ensuring fast load time, responsive performance, and easy content management for internal teams. Continuous optimization was applied to improve usability and conversion.

Clearer navigation to help patients find the right department faster
Consistent service pages with reusable layout components
Improved trust through clean, calm, and structured UI
Stronger conversion flow with clear booking and contact CTAs

Onboarding & result

Enabled hospital teams to easily manage services, doctors, and health content through a flexible CMS structure. The redesigned experience improves accessibility, builds patient trust, and supports higher engagement across key touchpoints.